Thursday, September 22, 2011

Facebook Advances Once Again

There are more than 800 million active users on Facebook. More than fifty percent of the active users log on to Facebook in any given day. More than seventy languages available on the site. More than seventy-five percent of users are outside of the United States. On average, people on Facebook install apps more than 20 million times every day. Every month, more than 500 million people use an app on Facebook or experience Facebook Platform on other websites. More than 7 million apps and websites are integrated with Facebook. There are more than 350 million active users currently accessing Facebook through their mobile devices and there are more than 475 mobile operators globally working to deploy and promote Facebook mobile products. ("Facebook") One week ago a half a billion people used Facebook in a single day. This was an all time record for Facebook. The site expanded users from Harvard, to all colleges, and now to the entire world.

Facebook is constantly changing its layout and features to benefit the users, making it easier to navigate. They receive immediate feedback from the users by status updates. They then see what the users like and do not like. Every time the layout changes everyone has some sort of criticism to say about it. It may be bad at first but in the long run we all get used to it and realize that it is actually easier and more beneficial. All the employees have a Facebook, so they know firsthand how to change it to make it easier and more technological advanced.

The New York Times reported on Facebook’s recent changes they are making. The company realized it was hard to navigate to older posts so they released a product called Timeline. This allows users to view a profile based on photos, events, and apps up to the entire time the user had a Facebook. (“nytimes”) They are now trying to partner with other popular online sites to incorporate them into the layout. In July Facebook partnered with Skype to create video chat. Now users can stay in touch with their friends in live time rather than just posting pictures on their wall. The new technology that the company is creating is a way to share music, TV shows, and movies with Facebook friends. It is going to partner with ten companies including Vevo, Spotify, Rhapsody, Rdio, MOG, and the French company Deezer to make this possible. Some of these companies will offer free music with advertisements and others will offer a small price or even both. The entertainment one user is listening to will appear on their profile page in a link, allowing others to listen to it as well by the click of a button. This content will also appear in newsfeeds. Facebook is constantly improving to stay ahead of the technology of this day.

"Statistics." Facebook. N.p., n.d. Web. 22 Sep 2011. .

"Facebook Unveils Timeline View and Media Partnerships." nytimes. N.p., 09 22 2011. Web. 22 Sep 2011. .

"Facebook ." nytimes. N.p., 09 22 2011. Web. 22 Sep 2011. .

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