Tuesday, October 11, 2011

Apple is becoming ordinary but that's ok

When someone hears the word "Apple" their mind immediately shifts to technology rather than a simple red fruit. People have come to expect so much and obsess over the latest Apple releases that when something does not live up to their expectations, there is a significant uproar. A perfect example for this would be the news conference held October 4 for Apple's newest releases. Introductions for the most recent iCloud, iPad 2, iPod Touch, and iPhone 4 were finally presented to the public. However, this showcase was one where no significant upgrades were prevalent. After a year of work on the projects, people found no satisfying results for their Apple addictions. It has been a dreadfully depressing week for Apple with frustration from their fan base and the loss of their iconic founder Steve Jobs. This is quite a roadblock but Apple will bounce back and that is what everyone is expecting. Production needs to continue but there needs to be differentiation with it. Customers do not want to see something normal from Apple products they want to be amazed.

The loyalty Apple has received from their customers has been entirely due to their unique, creative, and shocking releases that no one has ever seen before. Never has our world seen someone take over the music, cell phone, and entertainment world as quick as Steve Jobs and Apple did with the releases of the iPod, iPhone, and iPad. The demand for Apple immediately went through the roof and the company's growth immediately escalated. For example, as of September 25, 2010, the Company had opened a total of 317 retail stores, including 233 stores in the United States and 84 stores internationally. That number has drastically increased over the past year alone and the business has been booming.

Technology is a tool that strikes the interest of people harder than anything I can think of. The generations before us are not use to such advances and upgrades in the technological world so this new interest is almost an addiction. Apple has one of the most successful ERP systems there is and the functions of manufacturing, production, sales, customer relationship, and distribution tend to stick out as dominant. The success of Apple is not just shown statistically but rather you can see it anywhere you go. For example, everywhere I walk I see people strolling around either listening to their iPods or texting away on their iPhones. Even right now I am in the library with 28 other people on the same floor and 21 of them are on MacBook Pros. Apple has truly redefined technology and I do not think they are on pace to stop anytime soon. People will continue to expect great things and Apple will continue to provide that.




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